This Privacy Policy (“Policy”) sets forth how VFS Alliance Private Limited (“Company,” “we,” “us,” or “our”), which manages and operates the brand Brick Bold, collects, processes, uses, discloses, transfers, and safeguards personal information of individuals (“User,” “you,” or “your”) who access or interact with our website www.brickbold.com, its sub-domains, mobile applications, or any other digital interfaces (collectively, the “Platforms”) and the services offered therein (“Services”).

By accessing or using our Platforms or Services, you signify your acknowledgment and consent to the practices described in this Policy. If you do not agree with the terms herein, you are advised to discontinue the use of our Platforms and Services.

1. Scope and Applicability

This Policy applies to all users of BrickBold’s platforms, including:

• Property seekers, buyers, and tenants;
• Property owners, sellers, developers, and advertisers;
• Registered brokers, agents, and channel partners;
• Service providers and business partners; and
• Visitors accessing the Site or mobile app (if applicable).

This Policy covers both online and offline data collection in connection with BrickBold’s Services.

2. Information We Collect

2.1. Information Provided by Users

We may collect the following personal information when you register, interact, or transact through our Services:

• Name, contact number, email address, postal address, and demographic details;
• Login credentials and authentication information;
• Government-issued identification (e.g., PAN, Aadhaar, or business license, where required);
• Payment and billing details (collected through secure third-party gateways);
• Property-related details (ownership documents, photos, location data, etc.);
• Broker or business credentials (licenses, certifications, company information);
• Communication history, reviews, queries, and feedback shared with us.

If you register or sign in through third-party platforms (e.g., Google, Facebook), we may receive limited profile information as permitted by those platforms to complete your registration.

2.2. Automatically Collected Information

When you use our Sites or Services, we may automatically collect:

• Device identifiers (IP address, device ID, browser type, operating system);
• Usage information (pages visited, session duration, interactions, search activity);
• Approximate or precise location data (if you permit access);
• Cookies, web beacons, and tracking technologies for analytics and personalization.

3. Purpose of Data Collection

We collect and process your data for the following legitimate business purposes:

• User registration, authentication, and account management;
• Enabling property listings, searches, inquiries, and communications;
• Facilitating contact between buyers, sellers, agents, and developers;
• Processing payments for premium listings, advertisements, or services;
• Providing customer support and resolving service-related issues;
• Sending notifications, service updates, and promotional offers (where consented);
• Improving the Site’s functionality, user experience, and personalization;
• Complying with applicable legal, tax, or regulatory requirements;
• Preventing fraud, unauthorized access, or misuse of our platform.

4. Legal Basis for Processing

We process personal information based on:

• Consent: When you voluntarily provide data or accept our Terms.
• Contractual Necessity: To deliver Services you have requested or subscribed to.
• Legal Obligation: To comply with applicable laws and regulatory requirements.
• Legitimate Interests: To enhance platform performance, security, and service quality.

5. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:

• Maintain session continuity and secure authentication;
• Remember user preferences and enhance navigation;
• Analyse website traffic and improve performance;
• Personalize recommendations, advertisements, and user experience.

You may disable cookies in your browser settings, but some features of the Site may not function properly if you do so.

6. Data Sharing and Disclosure

We do not sell or rent personal data. However, we may share information in the following cases:

1. Within the Company Group: With subsidiaries, affiliates, or internal departments for operational purposes.
2. Service Providers: With trusted third parties offering hosting, IT support, analytics, marketing, or payment services under confidentiality obligations.
3. Business Counterparties: With other users (buyers, sellers, brokers) when communication is initiated by you.
4. Regulatory Authorities: To comply with court orders, government requests, or legal obligations.
5. Advertising & Analytics Partners: We may share aggregated or anonymized data to improve marketing and advertising effectiveness.
6. Business Transfers: In case of mergers, acquisitions, or restructuring, personal data may be transferred to the new entity.
7. Social Media Sharing: If you connect your social media accounts, your interactions may be shared as per your social privacy settings.

All recipients are required to implement equivalent data protection and confidentiality safeguards.

7. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this Policy or as required by law.

When data is no longer needed, it will be securely deleted, anonymized, or archived in accordance with our internal data retention policies and statutory requirements.

8. Data Security

We implement industry-standard security practices, including:

• SSL encryption for secure data transmission;
• Role-based access controls;
• Firewalls, intrusion detection, and password-protected databases;
• Periodic security audits, vulnerability scans, and penetration tests.

While we take reasonable steps to protect your data, no system is completely secure. You are advised to maintain the confidentiality of your login credentials and promptly report any unauthorized use of your account.

9. Your Rights

Subject to applicable laws, you have the right to:

• Access: Request details of personal data held about you;
• Rectify: Correct inaccurate or incomplete information;
• Delete: Request deletion of your data (subject to legal obligations);
• Withdraw Consent: Revoke consent for data processing;
• Restrict or Object: Limit or object to specific processing activities;
• Data Portability: Request transfer of your data in a structured, machine-readable format.

Requests may be sent to support@brickbold.com, and we will respond within applicable legal timelines.

10. Children’s Privacy

Our Services are intended for users aged 18 years and above. We do not knowingly collect personal data from minors. If such information is inadvertently collected, it will be promptly deleted.

11. International Data Transfer

If your data is transferred or processed outside India, it will be done in compliance with applicable data protection laws, using safeguards such as standard contractual clauses or encrypted transmission.

12. Updates to This Policy

We may modify this Policy periodically to reflect legal or operational changes. The latest version will always be available on our website with the “Last Updated” date. Continued use of our Services after such updates constitutes your acceptance of the revised Policy.

13. Contact Information

Data Protection Officer (DPO)
VFS Alliance Private Limited (Operator of Brick Bold)
📧 Email: support@brickbold.com
🌐 Website: www.brickbold.com
🏢 Registered Office: SCO-18, 2^nd Floor,  Cabin No.208, Feroze Gandhi Market, Ludhiana, Punjab, India – 141001.
📞 Phone: +91 90411-32240

14. Optional Addenda (Where Applicable)

14.1. Broker Information Policy

Registered brokers or agents may be required to provide valid business credentials or licenses for verification. This information is used solely for professional identification and compliance verification.

14.2. Advertising & Analytics Data

For advertisers and premium listing users, Brick Bold may collect aggregated, non-identifiable performance metrics (e.g., clicks, impressions, engagement rates) to enhance campaign analytics and optimize marketing outcomes.

14.3. Mobile App Users

Our mobile application may request permissions such as GPS access to improve location-based features (e.g., nearby property listings). Permissions may be revoked anytime via device settings.

15. Governing Law and Jurisdiction

This Policy shall be governed by and construed in accordance with the laws of India, specifically:

• The Digital Personal Data Protection Act, 2023
• The Information Technology Act, 2000 and the IT (Reasonable Security Practices and Procedures) Rules, 2011

All disputes shall be subject to the exclusive jurisdiction of the courts in Ludhiana, India.

**These Privacy Policy were last updated on 31 October 2025**